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McDonald's is one of the world's largest fast food chains. Its core competencies are strong brand recognition, multiple locations, consistent food, and availability. McDonald's has
McDonald's is one of the world's largest fast food chains. Its core competencies are strong brand recognition, multiple locations, consistent food, and availability. McDonald's has been in business for a long time, which is why many people are familiar with the brand. As a result, the McDonald's brand is well known all over the world. With its strong brand, McDonald's captured many markets through expansion into variety of locations. It operates more than restaurants across the world, with of those locations being in the United States. The company's global operations and availability have made it easier for consumers of all ages and from all over the world to access the company's products and services. This is an advantage that enables the company to expand its customer base and increase its economies of scale. Also, the company offers consistent food to customers around the world, ensuring that each and every customer has the same experience and taste from the food they consume. According to the evaluation that Gartner conducted on McDonald's supply chain, it is considered to be among the very best in the world. McDonald's achieves this because of its successful method of maintaining a consistent product line across its vast network of outlets.
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