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Media Planners and Media Buyers use this measurement to estimate and forecast budgets for future campaigns. Which metrics are used for this purpose? Group of
Media Planners and Media Buyers use this measurement to estimate and forecast budgets for future campaigns. Which metrics are used for this purpose? Group of answer choices Planning CPM All of the measurements listed are used Planning CPP Projected Ratings and Impressions
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Creating Value With Data Analytics In Marketing Mastering Data Science
Authors: Peter C Verhoef, Edwin Kooge
2nd Edition
1000465462, 9781000465464
