MINI CASE 16: BYD"Build Your Dreams" in America

THE CHINESE COMPANY BYD, an acronym for "Build Your Dreams

1. What type of company is BYD? Is it a battery manufacturer or a car and bus manufacturer? Or is it something else entirely? What is BYD's core competency? How does it leverage its core competency to diversify? (You may want to refer to Exhibit 8.8, "The Core Competence-Market Matrix.")

2. Thinking about the concept of liability of foreignness, what would you consider to be BYD's greatest challenge when attempting to compete successfully in the U.S. market? How would you address these challenges?

3. What type of global strategy would you recommend BYD pursue based on the integration-response framework? (See Exhibit 10.5.)

4. Do you think BYD will be successful in America? Why or why not?