MKT 352

B2B in the News:

1.) Students will locate a news item (online, in print, on the TV news, etc.) that relates to the various principles of business-to-business marketing.

"Mailchimp

Mailchimp is the world's largest marketing automation platform. It's like a second brain that helps millions of customersfrom small ecommerce shops to big online retailersfind their audience, engage with their customers and build their brand.

Whether you need to sell your products, share some big news, or tell a story, Mailchimp's campaign builder makes it easy to create an email marketing campaign that best suits business messages.

MailChimp gives you the marketing tools to be yourself on a bigger stage, so if you are a business that is looking to expand its email campaigns and general marketing efforts, Mailchimp can help you get the word out in a snazzy way.

Mailchimp helps businesses send better mail and marketing campaigns via email! This speaks to businesses who struggle to afford top designers, let alone a design team to create quality content."

Sources: https://www.disruptiveadvertising.com/business/business-to-business-examples/