Question
While there will likely be changes in the way DATA is collected about behavior as consumers, citizens, patients, etc,the ability to collect and analyze data
While there will likely be changes in the way DATA is collected about behavior as consumers, citizens, patients, etc,the ability to collect and analyze data is an important aspect of decision making.
https://www.ted.com/talks/jennifer_golbeck_the_curly_fry_conundrum_why_social_media_likes_say_more_than_you_might_think(Links to an external site.)Links to an external site.(Links to an external site.)Links to an external site.
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https://slate.com/technology/2014/10/youarewhatyoulike-find-out-what-algorithms-can-tell-about-you-based-on-your-facebook-account.html
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https://www.ted.com/talks/del_harvey_the_strangeness_of_scale_at_twitter(Links to an external site.)Links to an external site.(Links to an external site.)Links to an external site.
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What dimensions should we consider as we as consumers, business persons, and citizens participate in making and responding to policies of companies, government organizations?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
