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MLF1002 Economics Assessment [30%] Trimester 3.2022 Case Study: Fjallraven (pronounced: fial-ra-ven) Preparation: FJALL O RAVEN RAVEN For an insight into Fjallraven's history and global marketing
MLF1002 Economics Assessment [30%] Trimester 3.2022 Case Study: Fjallraven (pronounced: fial-ra-ven) Preparation: FJALL O RAVEN RAVEN For an insight into Fjallraven's history and global marketing success, please access the following: V https://www.youtube.com/watch?v=Fy-x-sHeFJk https://www.youtube.com/watch?v=nKKYTMS2dIM V and other relevant on-line sources Requirements: Illustrate using an appropriate diagram where the Fjallraven online store in Australia https://fjallraven.com.au/collections/kanken sets the average price of its iconic Kanken backpack to maximise profit. And within that diagram, explain 'Gains from trade' and 'Deadweight Loss'. In addition to your Lecture Slides, you may wish to refer to CORE ESPP online textbook: https://www.core-econ.org/espp/book/text/07.html - 76-gains-from-trade
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