Question
MMM Inc. is worried that building a plant in Japan will cannibalise the sales from its existing plant in Australia and other countries. What is
MMM Inc. is worried that building a plant in Japan will cannibalise the sales from its existing plant in Australia and other countries. What is the definition of cannibalisation? Please advise the CEO of MMM Inc., if this cannibalisation concern would change the NPV calculation.
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New Venture Creation A Framework For Entrepreneurial Start-ups
Authors: Paul Burns
2nd Edition
1352000504, 978-1352000504
