MODULE : E-BUSINESS AND DIGITAL MARKETING KINDLY HELP ON ALL QUESTIONS BELOW THANKS

Question 4 (a) Search Engine Optimisation (SEO) relies partly on the link structure of the Web. Generally the importance of a Webpage depends on the number of inlinks it has. The PageRank algorithm can be used to calculate the importance (or PageRank) of a Webpage. (i) Consider the following model of the Web consisting of 3 pages: A B Use the PageRank algorithm to evaluate the importance of each page as will be returned by a search engine. [4 marks] (ii) Consider the following Web model modified from the above to contain a spider trap: A B Compare the results obtained using the original PageRank algorithm and those obtained by using the random teleport algorithm with parameter = 0.8. [4 marks] Question 4 (a) Search Engine Optimisation (SEO) relies partly on the link structure of the Web. Generally the importance of a Webpage depends on the number of inlinks it has. The PageRank algorithm can be used to calculate the importance (or PageRank) of a Webpage. (i) Consider the following model of the Web consisting of 3 pages: A B Use the PageRank algorithm to evaluate the importance of each page as will be returned by a search engine. [4 marks] (ii) Consider the following Web model modified from the above to contain a spider trap: A B Compare the results obtained using the original PageRank algorithm and those obtained by using the random teleport algorithm with parameter = 0.8. [4 marks]