More and more frequently, businesses are utilizing location-based advertising.This practice involves triggering ads to appear within one's search browsers or social media when a consumer enters a specific area.These ads could be for nearby stores or restaurants that try to persuade the consumer to enter the store or possibly even make a purchase.While research shows that this type of advertising is highly effective, is it ethical? Many consumers don't like the idea of businesses being able to track their location and using it to bring in revenues, while others are indifferent and don't see it as an invasion of privacy.What do you think? Were you aware that businesses invade privacy? Do you feel that it is an invasion of one's privacy?

https://www.forbes.com/sites/forbesagencycouncil/2017/11/22/15-things-you-should-know-about-location-based-advertising/?sh