MTV's initial strategy in Europe and other foreign markets failed to have the success of its current approach.MTV initially entered the European market by essentially duplicating its U.S. programming.While European viewers shared some music tastes and preferences with viewers in the United States, the company found that it was necessary to provide a more localized feel to its product.

To learn more about MTV's strategies in different markets, go to the company's web sitehttp://www.mtv.com/and click on the individual country sites.

MTV expanded into the Middle East.To learn more, perform a Google search for "MTV and Middle East Strategy".

You might also consider the following articles, though they require a subscription:

• https://www.bloomberg.com/news/articles/2007-10-11/the-arab-world-wants-its-mtvbusinessweek-business-news-stock-market-and-financial-advice
• https://www.bloomberg.com/news/articles/2007-10-21/online-extra-mtv-presses-play-in-the-middle-east

Please post your 200+ word response to the following question:

• What type of strategy has MTV implemented today?What did MTV learn from its mistakes in Europe?How did it apply this knowledge to other markets?