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hear. Questions 1. The product-market expansion grid involves four main strategic categories for growth, Which one of those is Farmers Edge pursuing? Support your response with facts from the case. 2. The opening paragraph of this case refers to a Farmers Edge strength and an opportunity. How do strengths and opportunities differ? Explain your answer using the examples given. 3. Using SWOT analysis, explained in this chapter, try to identify an example of a weakness and a threat for Farmers Edge. Note that these aren't the kinds of things firms typically publish on their websites, so you may have to research industry or competitors sources