please help me with diagnosing the problem From the attached mini case (from the following choices): A. Not enough advertising, B. Ads are boring, C. Ads aren't persuasive, D. Channels (availability), E. Poor Product. In addition, define the problem in Scenario 1-5. What additional information would help you make a decision about the Ads?
A large Chicago-based ad agency puts its new hires through in- following scenarios. These are data from customers for differ- house training; one of the training exercises asks for some data ent products. Diagnose the problem from the choices provided. interpretation. The agency uses the AIDA model on all of its prod- ucts, so it has plenty of data for benchmarking. Further, it knows a. Not enough advertising how the brands sold and the ads scored after the particular AIDA b. Boring ads data were obtained. The data in the table shown here are cleaned C. Ads that aren't persuasive up, but it still makes the diagnostic points that the ad agency wants d. Channels (availability) the trainees to understand. The company's instructions and the e. A product that stinks task follow. 1. What's the problem for scenario 1? An important use of the AIDA model is to figure out whether 2. For scenario 2? 3? 4? 5? there are any problems in the marketplace. Analyze the 3. What additional information would you like to have? Scenario AIDA Status: 2 3 4 5 Awareness 25% 90% 90% 90% 90% Interest 90 90 25 90 90 Desire/Buy Intent 90 90 90 90 25 Action Bought 90 90 90 25 90 Bought Action 90 25 90 90 90A large Chicago-based ad agency puts its new hires through in- following scenarios. These are data from customers for differ- house training; one of the training exercises asks for some data ent products. Diagnose the problem from the choices provided. interpretation. The agency uses the AIDA model on all of its prod- ucts, so it has plenty of data for benchmarking. Further, it knows a. Not enough advertising how the brands sold and the ads scored after the particular AIDA b. Boring ads data were obtained. The data in the table shown here are cleaned C. Ads that aren't persuasive up, but it still makes the diagnostic points that the ad agency wants d. Channels (availability) the trainees to understand. The company's instructions and the e. A product that stinks task follow. 1. What's the problem for scenario 1? An important use of the AIDA model is to figure out whether 2. For scenario 2? 3? 4? 5? there are any problems in the marketplace. Analyze the 3. What additional information would you like to have? Scenario AIDA Status: 2 3 4 5 Awareness 25% 90% 90% 90% 90% Interest 90 90 25 90 90 Desire/Buy Intent 90 90 90 90 25 Action Bought 90 90 90 25 90 Bought Action 90 25 90 90 90
