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Nike is planning to expand its manufacturing operations to a new country. The expansion project includes fixed setup costs of $50 million and variable production

  1. Nike is planning to expand its manufacturing operations to a new country. The expansion project includes fixed setup costs of $50 million and variable production costs of $10 per unit. Nike expects to produce 1 million units annually, generating $100 million in additional revenue.

Requirements:

  • Create a table summarizing the setup costs, variable costs per unit, and revenue projections.
  • Calculate the total investment required for the expansion project.
  • Determine the breakeven point in units and revenue for the new manufacturing facility.
  • Discuss the strategic rationale for expanding Nike's manufacturing footprint.
  • Evaluate the financial impact of the expansion on Nike's income statement.
  • Recommend operational efficiencies to optimize production and profitability.

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