Question
Nixon Limited manufactures and sells a single product. The following data have been extracted from the current year budget. Selling Price 20/unit Variable Cost 12/unit
Nixon Limited manufactures and sells a single product. The following data have been extracted from the current year budget.
Selling Price 20/unit
Variable Cost 12/unit
Weekly Profit 22,000
Total weekly fixed cost 10,000
Required:
- Calculate weekly sales units to generate the profit of 22,000?
- Calculate break even sales units?
- Calculate margin of safety?
The companys production capacity is not being fully utilised. The possible strategies are under consideration. Each strategy involves reducing the unit selling price on all units sold with a consequential effect on the budgeted volume of sales. Details of each strategy are as follows:
Strategy | Reduction in Unit Selling Price | Expected increase in weekly sales volume |
A | 2% | 10% |
B | 5% | 18% |
C | 7% | 25% |
Required:
- Evaluate the above three strategies and recommend which one is the most profitable?
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