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Nixon Limited manufactures and sells a single product. The following data have been extracted from the current year budget. Selling Price 20/unit Variable Cost 12/unit

Nixon Limited manufactures and sells a single product. The following data have been extracted from the current year budget.

Selling Price 20/unit

Variable Cost 12/unit

Weekly Profit 22,000

Total weekly fixed cost 10,000

Required:

  1. Calculate weekly sales units to generate the profit of 22,000?

  1. Calculate break even sales units?

  1. Calculate margin of safety?

The companys production capacity is not being fully utilised. The possible strategies are under consideration. Each strategy involves reducing the unit selling price on all units sold with a consequential effect on the budgeted volume of sales. Details of each strategy are as follows:

Strategy

Reduction in Unit Selling Price

Expected increase in weekly sales volume

A

2%

10%

B

5%

18%

C

7%

25%

Required:

  1. Evaluate the above three strategies and recommend which one is the most profitable?

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