Objective: To understand the average and marginal investor 1. Who is the average investor in the stock (individual, pension fund, small or large, domestic or foreign). What type of investors are currently attracted to the stock? 2. Does the company have listings in foreign markets? 3. Analysis-Composition and % Institutional holdings, % insider holdings - Financial websites, 10k, Proxy statements, Bloomberg spreadsheet 4. Is the company good at communicating to the market? How many analysts cover the firm? What is the average recommendation on the stock? - Financial websites including WSJ online and Bloomberg. Additional Analysis-Not Required - How much trading volume is there in the stock? - Have insiders been buying or selling? Objective: Understand the risk profile of the firm and hurdle rates 1. What is the performance profile of the Compjany? - What return would you have earned in the company over the past 5 years and a more current period? 2. How risky is the company's equity? What is the cost of equity? 3. What is the amount of leverage in the capital structure? What is the cost of debt? Is the company rated? What is the yield on bonds relative to comparable companies with similar risk. 4. What is the company's cost of capital (WACC)? Additional Analysis-Time Permitting but not required - Analyze the regression analysis in the beta calculation - What is your implied rating for the company? - Consider betas, Jensen's Alpha, volatility of stock (standard deviation). Consider relative to industry and competitors