of operating free cash flow technique, the firm's operating free cash flow to the firm is discounted at the firm's a. Weighted average cost of capital. b. Cost of debt. c. Internal rate of return. d. External cost of new equity. e. Net present value. 20. Which of the following is not considered a relative valuation technique? a. Price-earnings ratio b. Price/cash flow ratio c. Price/book value ratio d. Price/cost of goods sold ratio e. Price/sales ratio Exhibit 14.5 USE THE INFORMATION BELOW FOR PROBLEMS 21-22 DPS Total Asset Turnover Net Profit Margin EPS Total Assets/Equity Wal-Blue 1.00 3.20 3.50% 4.00 3.00 Industry 1.50 2.50 3.00% 3.00 4.00 Refer to Exhibit 14.5. What are the ROE's for Wal-Blue and its industry? a. 21. 24.3% and 27.0% 29.7% and 27.0% 29.7% and 30.0% 33.6% and 30.0% 34.5% and 31.5% b. , d, e, 22. Refer to Exhibit 14.5, What are the expected sustainable growth rates for Wal-Blue and its industry? a. b. c, d. e. 25.2% and 15.0% 30.0% and 17.5% 25.2% and 17.5% 27.5% and 12.5% 30.0% and 15.0%