Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

On February 1 6 , 2 0 2 1 , trade journals and the mainstream media reported the removal of Tony's Chocolonely ( Tony '

On February 16,2021, trade journals and the mainstream media reported the removal of Tony's Chocolonely (Tony's), a chocolate company based in Amsterdam, the Netherlands, from Slave Free Chooslate (SFC)'s "Ethical Chncolate Companies" list. ?2 The removal was due to Tony's association with Barry Calicbaut, a Swiss company that was one of the accused "Big Cocoa" companies in a US Supreme Court case against child slavery in West Africa. Tony's pushod back at the removal, saying, "Slavefreechocolate, org is not an official certification. When it comes to official certifications like Fairtrade and B-Corp, Tony's passes with flying colours.... The Slave Free Chocolate list feels that us working with Barry Callebaut is at odds with our mission to make all chocolate 100% siave frec, but we work with Barry Callebaut to make this mission possible on a giobal scale"]
In the Supreme Court case, Tony's had filed a "Friend of the Court" hrief against "Big Cocoa.-" The company had been planning a major expansion, and its credibility as a mission-driven B Corp-certified company was at stake. Henk Jan Beltman, the chief executive officer (CEO) and 51 per cent owner of Tony's, would have to decide how to respond to the removal.
THE GLOBAL CHOCOLATE INDUSTRY (SEE EXHIBIT 1)
Demand
In 2020, the estimated size of the global chocolate market was over 118 billion; the market was expected to grow at an annual mite of 4.8 per cent to reach nearly 171 bilion by 2028. Buyers not only consumed chocolate in its pure form (such as in chocolate bars) but also used it in products such as cookics, cakes, and ice cream. There were three chocolate product segments: white chocolate, milk chocolate, and dark chocolate; of these, milk chocolate accounted for 54 per cent of the demand. White chocolate was an important ingredient in many confectionery products, while the putative bealth benefits of dark chocolate accounted for its popalarity and growih. Forty-lwo per cent of all chocolate sold worldwide was through supermarket and hypermarket chains such is Wal-Mart in the United States and Carrefour and Aldi in Europe, which dominated the retailing of chocolate. 'Europe held the dominant market share with 45 per cent of consumption, followed by North America and the Asia Patifie market.'
image text in transcribed

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

ISE Entrepreneurship

Authors: Robert Hisrich, Michael Peters, Dean Shepherd

11th International Edition

1260565629, 1260565621, 1260564068, 1260564061, 9781260043730, 1260043738, 978-1260565621

More Books

Students also viewed these General Management questions

Question

Determine and interpret the value of the process capability index.

Answered: 1 week ago