• Once you completed the previous steps, then identify another marketing communication activity from your mentor company other than advertising (such as sales promotion, sponsorship, product placement, personal selling, direct marketing, etc.) all of which were outlined in the reading.
  • Describe it in details and provide a link to a visual component of the activity.
  • Compare it to the IMC campaign you identified and discuss to what extent they are aligned and would tell the same story for the brand. Also,discuss one strength and one weakness of this marketing communication activity.

Mentor company is Amazon Prime Day