Question
One of KCL's products is baby disposable diapers. In an effort to increase its market share and customer satisfaction, KCL initiated a customer survey. KCL
One of KCL's products is baby disposable diapers. In an effort to increase its market share and customer satisfaction, KCL initiated a customer survey. KCL wanted to get specific information from potential customer to better understand the market segments and the related demographics. Based on the results of this survey, KCL management will devise further strategies.Data has been gathered from samples of customers from different cities (refer to Dataset: FileCSQ). Assist KCL management by providing him information on the background of the respondent based on their demographic background by performing the appropriate statistical analysis.
-Include all copies of excel worksheet and show all your workings as appendices.
a.Conduct non-parametric tests at 5% level of significance on any two variables relevant for the case study. Explain your answer.
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