Option 1 A. Excluding the non-monitizers, what are the three customer segments, and how many users are in each segment? Answer 1. Minnows: Approximately 1.2 million users (1.03% of total users) 2. Dolphins: Approximately 1 million users (0.86% of total users) 3. Whales: Approximately 230,000 users (0.2% of total users) B. How much monthly revenue does Microsoft generate in its subscription-based model from each segment, and in total? Answer Minnows: 1.2 million users Spend average of $1 per month Estimated monthly revenue: $1.2 million Dolphins: 1 million users Spend average of $5 per month Estimated monthly revenue: $5 million Whales: 230,000 users Generate 85% of total revenue No exact revenue figure per Whale provided