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our colleague is confused about using the marketing research process, as he knows that something is wrong but is not sure of the specific causes
our colleague is confused about using the marketing research process, as he knows that something is wrong but is not sure of the specific causes to investigate. He seems to be having problems with which is the most important step of the marketing research process.
Question Select one:
A
designing the research
B
conducting the research
C
defining the problem
D
selecting a research agency
E
analyzing the research
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