Outdoor ads can be quite limited as to the amount of information that can be conveyed compared to other media. This however, can be a creative advantage if used properly.

Outdoor has also been seen in the past as an "add on" to a campaign to boost the GRP (gross rating points) since so many people are exposed to the message.

Explain how outdoor ads can be creative and foster emotional responses. Note examples that you think are effective at doing this.