Outline of an integrated marketing communications plan for electric Modern Lunch based in Winnipeg, Manitoba Canada. Your outline must include these elements:

• Target market profile. Which target audience are they trying to reach with this plan? Identify the target audience using geographic, demographic, psychographic and behavioral data. Include information on which media and technology is most likely to be used by the target audience.
• Central promotional idea. What is the main messaging? Include messaging that is creative, visible and that will resonate with target audiences and be memorable.