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Packard claimed that there were 8hiddenconsumer needs.We mentioned that these needs actually aren't very hiddenand are based in basic human psychology and are are basic

Packard claimed that there were 8"hidden"consumer needs.We mentioned that these needs actually aren't very "hidden"and are based in basic human psychology and are are basic offshoot of Maslow'sHierarchy of Needs.

Take each of the eight and think of a brand that has leveraged that need in their advertising. Explain how/give examples.

The assignment should be about two pages in length.

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