Paraphrase the continuous improvement is important and should consist of regularly reviewing and updating cleaning procedures to make sure they meet or exceed industry standards, through seeking customer feedback on cleanliness and adjust necessary. Lastly, informing the customer about the steps taken to address their concern will show that the business values their feedback and is committed to improving their experience. In short, the customer's needs are for a clean, hygienic environment. The business can meet these needs by improving their cleaning practices and ensuring these improvements are maintained