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Personal Selling( a form of person to person communication in which a seller attempts to assist and/ or persuade prospective buyers to purchase the companys

Personal Selling( a form of person to person communication in which a seller attempts to assist and/ or persuade prospective buyers to purchase the company’s a product/ service or act on an idea.


Brand: CeraVe Skincare


Products: Startup kits - Cleansers, Moisturising Lotion, Hydrating Serum, Moisturising Cream


QUESTION: CONDUCT A PERSONAL SELLING ANALYSIS.EVALUATION OF THE BRAND USING STATS AND EVIDENCE TO SUPPORT YOUR POINT

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