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Peter is responsible for marketing research for a manufacturer of solar panels for the housing market. His boss asked him to cut b expenses and
Peter is responsible for marketing research for a manufacturer of solar panels for the housing market. His boss asked him to cut expenses and said, "Why can't you just use information from the Internet? There's plenty out there." What is Peter's best response get his boss to change his mind?
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"Those are secondary data, and they may not be as timely, accurate, and relevant as what we need."
"This is a matter of principle. I quit."
Id rather not use any data at all than use secondary data."
"You should never use any information from the Internet in marketing research."
We can try, but if it's wrong it's not my fault."
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