Petula is a large coffee roaster caf that offers food (artisanal pastries and cakes made from their kitchen) and beverages (coffee and other drinks). The operating hour is from 7.30am-6pm. It has been operating for ten years in Malaysia and has two outlets in Kuala Lumpur. Petula imports beans from Indonesia, Brazil, Ethiopia, Vietnam, and Columbia and roasts them uniquely in their roasting center in Kuala Lumpur. A typical cup of coffee (hot/ice) in Petula ranges between RM10 15. Additionally, they package the roasted and grounded beans and sell to consumers at the caf and their official website. Currently, they plan to expand their business. First, they aim to become a coffee bean supplier to other cafes in Malaysia. Second, they plan to sell bottled-coffee (295ml) in three flavours americano, cappuccino, and latte, commercially to retailers. Based on this scenario, answer all of the following questions:

Question 1: A company uses a combination of five promotional tools to promote their offerings to the business and consumer market.

a) Suggest one promotional tool that is best for Petula to promote their beans to other cafes (business market) in Malaysia. Please provide justifications in your answer. (20 marks) b) Suggest two complementing promotional tools that Petula should adopt to market its bottled-coffee to its consumers (consumer market). In your answer, you will need to show how these tools complement. (30 marks)

Question 2: Suggest two pricing strategies Petula could adopt for their bottled-coffee. Please provide justifications in your answer. (20 marks)

Question 3: Petula plans to sell (distribute) its bottled-coffee (new product launch) to consumers through retailers, also known as intermediaries. From a strategy perspective, identify the number of intermediaries Petula should use and why? (30 marks)