Phoenix Ltd has produced a flotation vest for children aged two to four years (weighing up to 18 kg). Decisions will need to be made regarding the marketing of this product. You are asked to give some general advice to Phoenix Ltd on the legal considerations that will need to be considered when developing a marketing strategy.

Discuss legal considerations regarding advertising of the vest; pricing of the vest; how they can protect any intellectual property; and any legal considerations regarding compliance with the safety.