Pick a local brand (from your city, region, or country) that has been very successful competing against bigger global brands in its product category

• Explore and determine if the local brand you picked has a well-defined and executed brand strategy?
• What are the elements of the local brand strategy that enabled it to achieve this success?

WILL CHOOSE THIS BRAND (ALHIKAM)

https://www.hikma.com/jo-en/en/home/