Planning and Writing Persuasive Requests

In a business environment, persuasion is critical to success. Persuasion is necessary when you anticipate resistance or when you are making more than routine demands.

When crafting a persuasive message, which of the following should be included? Check all that apply.

An easy excuse

Established credibility

Facts, statistics, expert opinions, and examples

All$-$or$-$nothing options

Direct and indirect benefits to readers

Fill in the blank with the most appropriate answer.

Persuasive requests are generally more effective when they use

Read the following message, and answer the following questions.