Please analyze the Foxy Originals Case.

Questions

Discuss the pros & cons of each sales channel

compute contribution margin for each channel

compute break even point $($in terms of number of orders and dollars$)$ for each distribution channel $($ HINT $-$ Fixed costs are all trade show expenses. Use depreciation for the booth as a fixed cost. The booth cost should be considered an investment not a fixed cost$)$

Calculate the number of orders at a target profit of $$100,000$

Calculate the profitability for both the low and high order estimates