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Please answer in detail You are the CMO of a company marketing a new ice cream product in today's changing consumer market. Consider one potential
Please answer in detail
You are the CMO of a company marketing a new ice cream product in today's changing consumer market. Consider one potential target audience [e.g., teenager girls, parents to elementary school children; elderly],discuss the profile for the segment and its needs for the product, suggest a positioning that fits this target market, and outline your tactics (the 4 P's) to express this positioning
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