Please answer the following questions in 100 or more words each:

1.Explain the various channel strategies that marketers use.

2.Can channel members prosper despite the existence of conflict in the relationship? Why or why not?

3.What kinds of marketing channel functions can be performed over the Internet? Why?

4.Can marketers ignore distribution and supply chain management? Why or why not?

Question 1

A _____ seeks to achieve some goal other than the usual business goals of profit, market share, or return on investment.

a.nonprofit organization

b.synergistic entity

c.company with no equity

d.service provider

Question 2

A number of yogurts are marketed under the Dannon brand, including Dannon All Natural, Dannon Fruit on the Bottom, Dannon Light & Fit, DanActive, and Dan-o-nino. The large variety of yogurts under the Dannon brand is an example of a:

a.marketing mix.

b.product line.

c.product mix.

d.product equity.

Question 3

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

to attract buyers with different preferences.

to diversify risk.

to further segment the market.

to capitalize on economies of scale.

Question 4

Jonathon had a problem when submitting an exam in his online marketing class and he received a score of zero, so he sent an e-mail to the professor explaining his problem. He was really worried because the exam was due that evening, and he was very pleased when the professor replied within an hour telling him that he scored a 90 on the exam. The professor's prompt reply to his inquiry is an example of which service quality component?

a.Reliability

b.Assurance

c.Responsiveness

d.Empathy

Question 5

Nonprofit organizations face a unique challenge because the target market of the nonprofit organization is often:

a.the community where it is located

b.the people who provide the funding

c.a paid administrator

d.apathetic or strongly opposed individuals

Question 6

The value of company and brand names is referred to as:

a.brand equity.

b.brand loyalty.

c.brand power.

d.brand equivalency.

Question 7

The convenience product marketing strategy includes:

a.wide distribution of the product.

b.higher than ordinary prices.

c.few retail outlets other than convenience stores.

d.significantly lower promotion budgets.

Question 8

Service personnel who exhibit caring, individualized attention to customers are addressing which service quality component?

a.Reliability

b.Responsiveness

c.Assurance

d.Empathy

Question 9

The consistency and reliability of a service can be increased by:

a.making sure that consumers are present during the production of the service.

b.eliminating credence quality.

c.standardization and training,

d.Simultaneous production and consumption

Question 10

Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?

a.An unsought product

b.A secondary product

c.A unique product

d.shopping product