Question
please answer the following two questions: 1. Please choose a retailer brand, and outline its communication channels, briefly explain the advantages and disadvantages of these
please answer the following two questions:
1. Please choose a retailer brand, and outline its communication channels, briefly explain the advantages and disadvantages of these channels.
2. Based on your analysis of question 1, what changes do you think the brand could make, and how will these changes benefit the brand?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
