Question
Please answer the three questions from the article below.. provide good explanation. The article is given below. Q1) Which one of the five Ps of
Please answer the three questions from the article below.. provide good explanation.
The article is given below.
Q1) Which one of the five Ps of entrepreneurial behavior is best illustrated in the article? Explain why. ?
Q2) Which one of the five entrepreneurial operational competencies is best illustrated in the article? Explain how you know. ?
Q3) Which one of the many advantages of small, family-owned businesses and which one of the two challenges typical to family businesses are best illustrated in the article? Explain why. ?
The article .
OAK PARK, Ill. -- Sandhill Christmas Trees here sells fewer than 5,000 firs in a typical holiday season but in 2010 it sold nearly 6,000, many as last-minute deliveries to retailers who had underestimated demand.
"Dad would be proud that we went out and had a record year," said John Brussock, who at age 24 just completed his rookie season as chief executive of Sandhill after taking over for the founder, his father, James Brussock, who died earlier in 2010.
Sandhill's success mirrors that of tree farms across the U.S.
Precise numbers won't be available until late winter, when the National Christmas Tree Association completes its annual survey. But after two flat seasons, tree-farm associations in the biggest-producing states say members are estimating an industrywide sales jump in the mid- to high single digits over a year earlier, with some growers reporting larger gains.
"At times during the season, we had growers reporting increases of 20% to 40%," said Brian Ostlund, executive director of the Pacific Northwest Christmas Tree Association, whose territory includes Oregon, the nation's largest producer of Christmas trees.
With annual sales under $2 billion, the Christmas tree is a small but nevertheless telling economic indicator because when incomes fall, people tend to forgo buying trees, economists say.
"Better sales would be a good supporting indicator for better consumer sentiment," said Michael Swanson, agricultural economist for Wells Fargo & Co.
At Sandhill, the 2010 sales boost also reflects a son's determination to embrace a family business his father called "an out-of-control hobby."
Like many Christmas-tree farmers, the elder Mr. Brussock got into it as a sideline. The owner of a kitchen-remodeling business in Oak Park, a Chicago suburb, James Brussock decided about 30 years ago to start growing Christmas trees on 200 acres he owned in southern Wisconsin.
The project required endless toil -- planting, fertilizing, shearing -- with no quick payoff because the first crop of trees took eight years to mature. Even after sales took off, the burly, white-bearded Mr. Brussock limited the operation's growth so it wouldn't interfere with his day job.
Yet growing and selling Christmas trees gave him great pleasure. A devoted outdoorsman, he loved working fields of Frasers and Balsams. Selling the trees from the asphalt parking lot of his remodeling firm, he also treasured the local renown it brought his family.
"Our kids just know the Brussocks as the Christmas-tree people," said Lisa Hendrix, an Oak Park schoolteacher who has been buying Brussock trees for years.
Even as a toddler, John Brussock worked the farm and sold trees alongside his dad. But after graduating with an economics degree from the University of Wisconsin, he took a job selling commercial real estate in Chicago. In 2008, his father manned the tree lot alone.
John, missing the outdoors and physical work, returned the next year and started an online sales business. His father was delighted. "I don't know that there's anything better in life than working with your son," Mr. Brussock said in interviews for an article published in 2009 in The Wall Street Journal.
In early 2009, the elder Mr. Brussock was diagnosed with bile-duct cancer. Doctors predicted it would kill him before Labor Day. "I want another Christmas," his wife, Kitty, recalled him saying.
James and John worked the sales lot together through the 2009 holidays. This summer, they tended trees side-by-side in the fields. "I was shearing with him, and that is hot, strenuous work," said John Brussock.
His father died Sept. 4 at the age of 65.
The younger Mr. Brussock intends to make a full-time career out of Christmas trees, as his father had dreamed of doing. Thanks to his dad, John said, "Christmas trees are my passion."
With a farm planted with 75,000 trees, John Brussock aims to more than triple Sandhill sales over the next few years by increasing both Internet and wholesale revenue. "There are always new people opening Christmas-tree lots, and we have a reputation for quality trees," he said.
Before his father died, John Brussock peppered him with questions on things like the per-acre formula for spraying herbicide. But some business details got lost. One recent day, Mr. Brussock wondered where his father stored the spare tire for a tree-hauling trailer. He reached for his cellphone to call his dad, only to remember he was now on his own.
Part 2.
1) Describe the various forms of economic integration in Europe. What is Brexit,
and what are the implications for Great Britain's relationship with Europe in terms of global trade.
2) Explain, giving examples, as to why "jurisdiction" plays an important role in global marketing?
3a) U.S. President Donald Trump's "America First" agenda is one example of the way some nations are retreating into protectionism and isolation. Do you support Trump's protectionism? Why or why not?
b) Explain, with example(s), the benefits of competitive advantage and show how globalization presents companies with unprecedented opportunities.
4) Explain what are the distinguishing features between centrally planned socialism and centrally planned capitalism? Give examples of two or more countries which follow these systems.
5) A laptop manufactured in Canada and imported by Chile would not be subjected to duty. If the same laptop was manufactured in the United States and exported to Chile, it will have to pay duty. In order to avoid duty, can the manufacturer in the United States send the computer via Canada?
6) When a company invents a product or service, it should have a right to defend its creativity with intellectual patents. However, there are some countries like Italy and China where piracy and copyright violations are common. How can a corporation prevent this by having some built-in measures in products and services?
7) London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. Considering these two examples, explain with your own examples to show how religion can have an impact on marketing.
8) There's a saying in the business world that "nothing fails like success". Take Gap, for example. How can a fashion retailer that was once the source for wardrobe staples such as chinos and white T-shirts suddenly lose its marketing edge? Motorola has also fallen victim to its own success. The company's Razr cell phone was a huge hit, but Motorola struggled to leverage that success. Google acquired Motorola Mobility but then sold it to Lenovo in 2014. Recently, Starbucks CEO Howard Shultz warned that his company and brand risk becoming commoditized. And, some industry observers are saying that Apple has "lost its cool". As an International Marketing student, if you were to make separate recommendations to management at each of these companies, what would you say?
Section ii.
Answer the question below.
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