Please assist with question 1.1 to 1.5.

Caselet /| Scenario The Principles of Strategic Marketing (RSQAC approach) You have been called to an urgent board meeting by the chief marketing officer {(CMO) of a proudly South African brand. The CMO has come across the different concepts of strategic marketing and reguires your insight in providing knowledge of the concepts. For this reason, you are required to provide a short report that reflects and showcases wyour understanding of the main concepis of strategic marketing. The aim of this assignment is to Recall, Summarise, Question, Connect and Comment (RSQAC) on ANY ONE (1) of the main concepts of the Strategic Marketing module that have heen covered in Study Units 1-3. In line with RSQAC approach, reflect and apply your own understanding to the proposed concept of strategic marketing using the following format: 1.1 R = Research the Intemet and find an approprate graphic illustration/ infoegraphic of the concept. Thersafter, motivate why you selected the graphic illustrations infographic and what it shows_ (5) 1.2 5 = Summarise the theory on the concept from the siudy guide (2-3 paragraphs). (5) 1.3 Question = formulate a question about the concept that is NOT clear/ answered in the course material {1 concise question). (5) 1.4 A = Using the research you have gathered, answer your own question on the concept (not more than 1 paragraph) [meaning provide additional and correct information on the concept]. (5) 1.6 C = Connect the theory and your understanding of the concept by citing a real-life example of where it isiwas applied. (5) Summarise (S) a concepd] Formulate a question (Q) Summary is presented but it is difficult to gain an understanding of the concept. A question is presented but it is invalid and difficult o align it to the concept. Summary is presented but it is not clearly related to the concepi. A gquestion is presented but it is not realistic and clearly related to the concept. Summary is presented and provides a clear understanding the concept. A question is presented and of provides a clear linkage to the concept. Summary is presented and stands out meaningfully and grasps the concept. A question is presented and stands out meaningfully and grasps the topic. Answer (A) a question A limited answer is presented and does not provide a clear understanding of the concept, with little or no theoretical support from A limited answer is presented and provides an average understanding of the topic, with limited theoretical suppaort from relevant sources. A good answe presented and ris is connected to the concept. Good understanding of the concept, wit appropriate theoretical from suppor An insightful answer is presented and provides an effective connection o the topic. Deep understanding of the concept with adequate theoretical support Criteria RSQAC RUBRIC Performance Indicators {Observable descriptors indicating extent to which criteria are met) Level 1 Level 2 Level 3 Level 4 Research (R) a concept Limited or ineffective effort in conducting research and providing an appropriate graphical illustration of the concept, with little or no justification of the selected graphical illustration and acknowledgement of the source. * Good or adequate effort in conducting research and providing an appropriate graphical illustration of the concept, with limited justification of the selected graphical illustration and acknowledgement of the source. Effective effort in conducting research and providing an appropriate graphical illustration of the concept, with appropriate Justification of the selected graphical illustration and acknowledgement of the source. Highly effective effort in conducting research and providing an appropriate graphical illustration of the concept, with sufficient justification of the selected graphical illustration and acknowledgement of the source. relevant SOurces. from relevant SOUrces. S0Urces. Connect (C) theory A limited s Alimited A good An insightful application (real life example) is presented and does not provide a clear understanding of the concept. application (real life example) is presented and provides an average understanding of the topic. Rubric only to be used as guidelines. Mark allocation in the assignment. applicafion {real life example) is presented and is connected to the concept. Good understanding of the concept. application (real life example) is presented and provides an effective connection to the topic. Deep understanding of the concept as supported by relevant sources