Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Please assist with this questions Refer to the Gary Rom case study in the case study book to answer the following questions. Make your own
Please assist with this questions
Refer to the Gary Rom case study in the case study book to answer the following questions. Make your own assumptions based on the case study when you answer the questions. We encourage you to conduct external research and to incorporate it in your assessment with the relevant in-text references and update your bibliography. You should incorporate this research into practical examples. Question 1 As the newly appointed marketing Director of GRH, your primary objective is to gain insights into customer satisfaction and devise a practical plan for moving forward. In your role, you have chosen to implement the following initiatives: a) Design a five-question, atter-sales survey that Gary Rom can use to measure customer satisfaction ( 5 marks). b) Explain to Gary Rom's management why you have included each question and what you hope to achieve or understand from the customer responses (5 marks). c) Discuss a practical management action strategy that GRH management can adopt if the survey reveals low scores on the questions (5 marks). [15] Question 2 How can the GRH management team creatively and practically utilise differentiation and socialisation to create value through servicescape? Provide advice on strategies to effectively leverage these elements for enhancing customer value for GRH. [10] Question 3 Gary Rom has decided to employ a salesperson to do one-to-one marketing. Design a plan that describes exactly what the salesperson needs to do to implement the first three steps in the one-to-one marketing plan. [6] Iechnical care requirements (4 marks) Referencing style (2 marks): - bibliography (reference list) must be in alphabetical order Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started