Please explain what buyer behavior/consumer behavior is and why marketers need to study buyer behavior. Discuss the factors affecting consumer behavior. Which factor/s would have
Please explain what buyer behavior/consumer behavior is and why marketers need to study buyer behavior.
- Discuss the factors affecting consumer behavior.
- Which factor/s would have the greatest impact on your decision to select a restaurant/hotel/night club and etc?
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Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
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