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1. What is the importance of knowing the origin and stages

of development of the marketing system?

2. What are to be considered in innovating products?

3. What is the implication to business enterprise of the fol-

lowing quotation from Peter F. Druckers: "Because its

purpose is to create a customer, the business enterprise

has two basic functions: marketing and innovation to

produce results; all the rest are 'cos."

4. n ur own w0rdz, what do you understand by the

following:

a.marketing mix

b. social marketing

c.comparative marketing

d. systems or holistic

e.marketing management

f. institutional approaches to marketing