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Please help!!! These are marketing questions please answer all 5 1. Descriptive research is best suited for which of the following scenarios? 2. For many
Please help!!! These are marketing questions please answer all 5 1. Descriptive research is best suited for which of the following scenarios?
2. For many years, Pepsi has aligned itself with the NFL Super Bowl and its halftime show. The stadium is covered with Pepsi advertisements and retail stores carry point-of-purchase displays suggesting PepsiCo products be consumed while watching the game. Which type of consumer sales promotion is best exemplified by Pepsi?
3. With My Starbucks Rewards, customers earn loyalty points by ordering and paying via the Starbucks app. Starbucks uses this data to make marketing decisions. Which of the following terms best describes this type of data collection?
4. Which step in the General Model of Customer Experience is most closely associated with Maslow's Hierarchy of Needs?
5. Kristoff tries veggie chips at a sampling station at a trade show. During his next shopping trip at his locally owned grocery store, Kristoff asks the manager if she carries the tasty chips. When she replies negatively, Kristoff raves about them. A few weeks later, at that same store, Kristoff notices an endcap filled with bags of veggie chips. This type of marketing interaction is termed a
Descriptive research is best suited for which of the following scenarios? Cheerios wants to know how surprise prizes affect purchasing choices. Google wants to know the age range of its Maps app users. Cheerios seeks information about the effects of its new product packaging on sales. Google seeks information about what features users want to see included in its Maps app update. For many years, Pepsi has aligned itself with the NFL Super Bowl and its halftime show. The stadium is covered with Pepsi advertisements and retail stores carry point-of-purchase displays suggesting PepsiCo products be consumed while watching the game. Which type of consumer sales promotion is best exemplified by Pepsi? Swreepstakes Sponsorship Premium Sampling With My Starbucks Rewards, customers earn loyalty points by ordering and paying via the Starbucks app. Starbucks uses this data to make marketing decisions. Which of the following terms best describes this type of data collection? Experiment Technological scanning Survey Ficld study Which step in the General Model of Customer Experience is most closely associated with Maslow's Hierarchy of Needs? Evaluation of alternatives Post-purchase evaluation and behavior Need recognition Information search Kristoff tries veggie chips at a sampling station at a trade show. During his next shopping trip at his locally owned grocery store, Kristoff asks the manager if she carries the tasty chips. When she replies negatively, Kristoff raves about them. A few weeks later, at that same store, Kristoff notice an endcap filled with bags of veggie chips. This type of marketing interaction is termed a discrete transaction. push stratesy. pull strategy power exchange Step by Step Solution
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