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Problem 1: Assume that Sony and Microsoft both plan to introduce a new hand-held video game. Sony plans to use a heavily automated production process
Problem 1: Assume that Sony and Microsoft both plan to introduce a new hand-held video game. Sony plans to use a heavily automated production process to produce its product while Microsoft plans to use a labor-intensive production process. The following revenue and cost relationships are provided:
Sony Game | Microsoft Game | |
Selling price per unit | $100 | $100 |
Variable costs per unit | ||
Direct materials | $18.00 | $18.00 |
Direct labor | 5.00 | 20.00 |
Overhead | 5.00 | 20.00 |
Selling and administrative | 2.00 | 2.00 |
Annual fixed costs | ||
Overhead | $400,000 | $160,000 |
Selling and administrative | 90,000 | 90,000 |
Required:
- Compute the contribution margin per unit for each company.
- Prepare contribution income statement for each company assuming each company sells 8,000 units.
- Compute each firm's net income if the number of units sold increases by 10%
- Which firm will have more stable profits when sales change? Why?
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