Problem 6-26 (Algo) Restructuring a Segmented Income Statement [LO6-4]

Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.

The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below.

	Sales Region
	West				Central			East
Sales	$	310,000			$	798,000		$	699,000
Regional expenses (traceable):
Cost of goods sold		93,000				244,000			319,000
Advertising		107,000				236,000			244,000
Salaries		58,000				59,000			112,000
Utilities		9,300				15,500			14,000
Depreciation		18,000				34,000			26,000
Shipping expense		17,000				30,000			35,000
Total regional expenses		302,300				618,500			750,000
Regional income (loss) before corporate expenses		7,700				179,500			(51,000	)
Corporate expenses:
Advertising (general)		16,000				40,000			36,000
General administrative expense		19,000				19,000			19,000
Total corporate expenses		35,000				59,000			55,000
Net operating income (loss)	$	(27,300	)		$	120,500		$	(106,000	)

The cost of goods sold and shipping expense are both variable. All other costs are fixed.

Required:

3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)