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Problem Statement: 0 What is the primary problem in the case? Secondary problems? What are the ramifications of these problems in the long run? Short
Problem Statement: 0 What is the primary problem in the case? Secondary problems? What are the ramifications of these problems in the long run? Short run? Include quantitative and qualitative analysis in your response
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
