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Proctor and Gamble markets the Head and Shoulders line of Shampoo for the dandruff control, the Wella line of shampoos for professional/ salon use, and

Proctor and Gamble markets the "Head and Shoulders" line of Shampoo for the dandruff control, the "Wella" line of shampoos for professional/ salon use, and the Pantene line of shampoos for the value conscious consumer. What target market strategy is Proctor and Gamble using?

1. undifferentiated

2. concentrated

3. differentiated

4. customized

5. fragmented

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