product:$-$ happy goat coffee

RESEARCH OBJECTIVES OF THE PROJECT AND HYPOTHESIS

$$ List set of key research objectives your team plans to uncover; must include

behaviours and attitudes and emphasize $4$ P$$s$,$ media habits, etc.

$$ Well$-$written hypothesis with a detailed rationale $($quoting secondary data in

rationale$)$ specifically explaining key benefits noted

PROPOSED RESEARCH PROJECT SCHEDULE $($FULL SEMESTER OVERVIEW FOR RESEARCH$)$

$$ Details of proposed efforts over the course of the entire semester based

on managing all $4$ major deliverables until end of semester

$$ Clear and specific steps should be emphasized throughout this section

$$ Electronically prepared work schedule used throughout the semester, in

a weekly calendar format required