product strategy? Why? Developing a Customer Strategy 1. Describe who your prospects are i.e. use demographics (age, generation, income, educational attainment, profession etc.. ) 2. Describe the typical buying motives of your prospect for this product. 3. Describe the typical prospect as an individual ( or as a company representative, if appropriate). 4. How /where are you going to identify the prospects of your product? IILL. Summation / Conclusion