PROJECT (100)

You have decided to test your entrepreneurial flair by going into business. Choosing the industry of your choice and with reference to the appropriate literature, you are required to write a report to prospective funders, which must include the following: 1. An introduction of the selected industry and with the use of creativity technique/s, elaborate on the gap (opportunity) identification process clearly outlining the opportunity. (12)

2. Discuss at least two (2) cultural impediments to entrepreneurship that you might encounter within your operating environment. (10)

3. Using the PESTLE tool, perform a macro-environmental analysis of the selected industry. Identify at least two (2) factors per element / force most applicable to your opportunity. (12)

4. Discuss how the identified opportunity can lead to value creation (opportunity as value creation). (10)

5. How would you overcome the limitations of a business plan? (15)

6. Based on the opportunity, identify which of Katz and Green (2007:138) five (5) ways to "get" into business is most suitable and identify two (2) ways how the Taxation Policy can assist Small Medium and Micro Enterprises. (13)

7. Write up the vision as well as four (4) key SMART objectives for the possible opportunity venture and elaborate on your possible source of competitive advantage. (18)

8. Technology is an important enabler or driver of many businesses. Identify and elaborate on the three (3) forms of E-Commerce that can assist your opportunity development. (10)