Project Charter Practice Case At a recent Marketing Management meeting at Starbits it was determined that a project should be initiated to introduce the company's new coffee drink into stores in Canada. You are selected as the project manager for this initiative and you will need to get approval from the senior management team that includes the Chief Marketing Officer (Samantha Bell), the Chief Financial Officer (Lana Rubin) the Chief Operations Officer (Manny Blick) and the Senior Vice President of Customer Relations (Eric Ziggy). Results are slowing in Canada due to increased competition from other coffee competitors, increased at-home self-brew solutions as well as the growing popularity of drinking tea and stores specifically focused on selling herbal teas. As the results are taking a downward slide, it is imperative that this product is launched as quickly as possible. To expedite the launch, the team has been told that they must leverage as much as possible from the US launch the year prior. No new advertising campaign will be developed, the same print advertising will be used, the name of the drink will remain the same, as well as the packaging. However, to address the requirement that communications and packaging in Canada must be bilingual with both French and English, the labels on the drink need to be revised and the ads need to be translated and created in French for the French Canadian market. The US launch increased the company's market share by 10% and similar results are expected in Canada within one year following the launch. The budget for the launch will be $1,000,000 and this will have to cover all changes to the labels as well as the print and TV ads. This will also need to pay for the promotions that the individual stores are expected to run in-store to encourage customers to try the new product. The expectation is that the product will be launched in Canada prior to Christmas and there is a lot to complete before then if the team is to meet that date. Also describe 1. PROJECT JUSTIFICATION, 2. PROJECT DESCRIPTION, 3. SCOPE DEFINITION, 4. PROJECT MILESTONES and 5. ASSUMPTIONS, RISKS & DEPENDENCIES