Question
The selling price per unit of A is $50 and B is $70, variable cost per unit of product A is $20 and product B
The selling price per unit of A is $50 and B is $70, variable cost per unit of product A is $20 and product B is $30. Common fixed cost is $20,000. Determine the break even point if the sale mix is 50:50.
571 units
667 units
572 units
500 units
Step by Step Solution
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Step: 1
Product A B At At Weighted average contribution 30 50 40 x 50 weighted average contr...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
